Getting the search engines to find your small-to-medium sized business website isn’t simply a matter of sending a box of chocolates and a dozen long-stemmed red roses. Bribes don’t help. Simply speaking, all search engines are pretty dumb.

Sure, the technology is really advanced. The way that certain numbers are put together would make ol’ Al Einstein shake his head in wonder.

Remember this: What you intend to find makes no difference to a search engine. The algorithms are like Spock from the Star Trek movies. No emotion. If they we’re humans, they’d be, at best, guessing what you meant when you typed in “Man eating lion.” Were you looking for a lion choking-down a person or a guy making a meal of the majestic beast?

That’s why the process of Search Engine Optimization (SEO) is so important. You want these dumb combinations of code to focus-in on what the user is really getting at when they post a question. It all needs to be spelled-out, hidden in the letters and numbers that make-up your website, whether the stuff is visible or buried in lines of hidden code.

And people who are seeking products and services aren’t always the brightest lights on the porch. Well, let’s tone that down a tad. Your clients aren’t stupid. They’re impatient. Translated: If your website conceals certain info, navigation is not user-friendly and somewhat intuitive and hard to purchase what you’re selling; they’re gone. Users, like water and electricity, follow the path of least resistance.

The Advantage of Good SEO

There are a few things that Local Surge Media employs when making your website rise-up the ladder. You can DIY, but that is an education and job all itself. Expect to spend weeks learning the technique. Once you have absorbed all of that knowledge, you’ll have to spend countless hours keeping up on the ever-changing ways search engines are being modified. You’ve got a business to run. What? Do you have a clone?

Here’s what LSM knows. It’s all about virtual architecture:

  • Conversion.
    Otherwise known as the crème de la crème. SEO goes beyond luring folks to your site and shooting-up the list of rankings. Conversion breaks down to making a sale, becoming friends on Facebook or Twitter and otherwise interacting with you on your site in some form. Going into it further, with your website you need to:
  • Expand your share of the market. As you grow your conversion rate you’ll see an increase in traffic that takes action.
  • Monetize the website. Make some sawbucks. Turn gawkers into clients.
  • Spend a little more on advertising with symbiotic websites. And don’t forget links to your domain on other “legit” sites.
  • Organization.
    Can the search engine find you? Is it easy for your customers, once they arrive, to get what they want? It comes down to how your site is organized.
  • Ranking.
    This is cool to have, but it’s not the goal. Think quality and not quantity. The important thing is not to go for the gold, but receive payment in the form of real money. You’re number one in the rankings, but the company in the top ten results may be the one getting all the business.
  • Users.
    As your visitor count expands, good for you. Just remember, you’re not making money by how many people drop by. You want what we said at the very top: Conversions.

These four things are somewhat like SEO 101. The drop-dead basics. They are also a checklist of your philosophy that goes beyond Search Engine Optimization. Think of these matters when you ring-us up for your total Internet campaign. After all, you’re not just building a website. You’re launching a full-blown crusade to make your business successful in a medium that will forever change.